To Stream or Not to Stream? COVID Turns Film Industry Upside Down

Just as studios were resuming theatrical releases at the end of last year, the omicron variant of the coronavirus rolled in, forcing a return to streaming or a theater release-streaming hybrid. Now that the traditional way of viewing new releases has changed, the film industry faces a crucial question: In the era of COVID-19, how does one measure box office success? Penelope Poulou has more.


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